Eduardo Sirotsky Melzer’s RBS Media Group Is On Top Of Braking News In Brazil
Brazil is a fertile country for a variety of reasons. One reason is the newsworthy stories that seem to appear out of nowhere. The government, business leaders, financial concerns, and the population of Brazil add intrigue, confusion, anger, and humor to the news. Most of the big news stories come from Rio and Sao Paulo, but with a population of more than 200 million, and a country bigger than every other country except four, the media groups in all areas of Brazil stay busy.
The South of Brazil is treated like it is still the wild, wild, west, where cattle and gauchos rule the land. But nothing is further from the truth. Cities like Novo Hamburgo and Porto Alegre are vibrant business centers. One of the largest media groups in the country, the RBS Group, started in Porto Alegre. Porto Alegre has the fourth largest metropolitan area in Brazil, and that is why Maurício Sirotsky Sobrinho became a Rede Globo affiliate in 1957. Maurício Sirotsky Sobrinho was a visionary, and a competent business and media executive.
The old saying “the apples don’t fall far from trees” is true when people talk about Eduardo Duda Melzer, Maurício’s grandson. Duda is the current CEO of the RBS Group, and he is one of the top executives in the country. In the early days, RBS was only a TV station. Today, the company controls 18 TV stations, 24 radio stations, and eight newspapers. RBS is on top of breaking news in Brazil, thanks to Melzer, says clicrbs.com. Melzer spent time in the United States before he joined the family business. He has an MBA from Harvard. He was president of Box Top Media in New York before he returned to Porto Alegre in 2012. Melzer is the catalyst for the growth of the RBS Group.
Visit eduardosirotskymelzer.com to learn more about Mr. Melzer.
Check out his Twitter page for more information.